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Sales promotions are expensive to administer and can be fraught with legal complications. Sales promotions yield their most positive results when carefully integrated with the overall advertising plan. For your individual work, read the short summary below and write a paper that answers the following questions: Imagine you have been hired by a major American automaker to design a sales promotion campaign to stimulate sales of its newly-developed economy car, known as the Zoom. •Identify which of the sales promotion techniques described in the chapter could be most effective and why. •Outline what potential risks the firm takes in incorporating sales promotions into its broader IBP campaign. •Why are sales promotions considered “risky” as an IBP tool? Assignment should be two to three pages in length.
q1. consider a firm as we did in the notes that maximizes it profits by selecting how many workers and how much capital
Consider a market where the market demand is given by P = 600 − 3Q and the market supply is given by P = 100 + 2Q. Suppose the government imposed a $50-per-unit tax. How much of the per-unit tax would be paid by the sellers and how much by the buyers..
OPEC successfully raised the world price of oil in the 1970s and early 1980s, primarily due to:
The major assets on a banks balance sheet are its
Economic profit is defined as the difference between total revenue and ________________. Explicit cost total economic cost implicit cost shareholder wealth
suppose that you invest $100 today in a risk-free investment and let the 4 percent annual intrest rate compound. Rounded to the full dollars, what will be the value of your investment 4 years from now?
Research two periods in history, one where the United States experienced an increase in inflation and the other an increase in unemployment. Write a paper discussing the causes and outcomes. Use the aggregate demand and supply models to analyze the c..
q1. third national bank has reserves of 20000 and checkable deposits of 200000. the reserve ratio is 10 percent.
What are the primary functions of the foreign-exchange market? Who are the participants in the market? How do global companies use the foreign-exchange market to hedge against foreign-exchange risks?
Unemployment spells and long term unemployment. According to the data presented in this chapter, about 47% of unemployed workers leave unemployment each month. What is the probability that an unemployed worker will still be unemployed after one month..
explain how much the minimum wage was, employers would still be more likely to pay it.
Income per year: $60,000 $60,000 $80,000 Movie Ticket Price: $11 $13 $13 Rounds of Golf: Quantity Demanded Quantity Demanded Quantity Demanded Price = $50 15 10 15 Price = $35 25 15 30 Price = $20 40 20 50 a. Using the data under D1 and D2, calculate..
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