Criteria High Distinction 80 % + Distinction 70%+ Analysis of academic literature on topic. 20% Correctly identified and reviewed the most up-to-date literature. Correctly identified and reviewed relevant literature Identified the Dominant contemporary themes and critically discussed them 40% Superior level of critical thinking and research skills Very good level of critical thinking and research skills Correctly analysed real world examples and applied the relevant theory 30% Critically analysed application of theory in the example used and correctly identified strengths and weaknesses in the decision making process Analysed application of theory in the example used and correctly identified some strengths and weaknesses in the decision making process Presentation and referencing 10% All levels of content is covered in depth. Wide range of contemporary references and sources are well cited when specific statements are made High level of content is covered in depth. Wide range of good references and sources are well cited when specific statements are made

Topic Max. Mark Available Actual Mark Analysis of academic literature on topic 20% Identified the Dominant contemporary themes and critically discussed them 40% Correctly analysed the real world applications of the concept and applied the relevant theories 30% Presentation and referencing 10% TOTAL 100% TOTAL 25%

Week 11 Implementing strategy Hooley et al Ch. 17 & 18 (Florea, 2014) Group tutorial activity Week 12 Course Review Group presentations Week 13 Revision Revision

Week 6 Creating sustainable competitive advantage Hooley et al Ch.11 (McWilliams & Siegel, 2011) Group tutorial activity Week 7 Competing with the new marketing mix Hooley et al Ch.12 (Naik, Raman, & Winer, 2005) Case Study Mid Semester Break Week 8 Competing through innovation Hooley et al Ch.13 (Sheremata, 2004) Group tutorial activity Week 9 Customer relationships & superior service as competitive tools Hooley et al Ch.14 ("Southwest Airlines: A Case Study Linking Employee Needs Satisfaction and Organizational Capabilities to Competitive Advantage," 1996) Case Study; Week 10 Strategic customer management & the role of alliances Hooley et al Ch. 15 & 16 (Feng-Chuan Pan, 2004) Group tutorial activity

Week 1 Market led strategic marketing planning Hooley et al Ch.1 & 2 (Cravens, Piercy, & Baldauf, 2009) Introduction to tutorial activities and assessment Week 2 Customer Analysis & the changing market environment Hooley et al Ch.3 & 4 ("Target the Right Market," 2012) Group tutorial activity Week 3 Competitor analysis in dynamic markets Hooley et al Ch. 5 (Tsai, Su, & Chen, 2011; Upson, Ketchen Jr, Connelly, & Ranft, 2012) Group tutorial activity Week 4 The organisational resources & forecasting demand Hooley et al Ch. 6 & 7 (Christensen & Bower, 1996) Case Study; Week 5 Identifying current & future competitive positions Hooley et al Ch.8, 9 & 10 (Blythe & Zimmerman, 2004) Group tutorial activity

INDIVIDUAL ASSESSMENT PART A – Submission of Project outline, structure and chosen references for the Literature Review and Critical Analysis of the given topic 5% Week 3 LO 1, 2, & 4 GA 1, 2 & 7 PART B – Submission of Literature Review and Critical Analysis of the given topic 25% Week 7 LO 1, 2, & 4 GA 1, 2 & 7

i have an other assignment Subject Marketing Mix 30 % weight age Individual assignment Part A and Part B both Please let me know. need a good work on it. All the stuff about the assignment and assesment criteria is highlighted in the word file attached please refer to that. ty waiting for a responseLO1. Demonstrate an understanding of, and be able to explain, the relationship between corporate and marketing strategy; LO2. Conduct and report on market situation analysis, taking into account the ethical implications of marketing proposals; LO3. Working both autonomously and collaboratively, design and evaluate competitive marketing strategies; LO4. Demonstrate an understanding of, and be able to explain, the need for evaluation and reformulation of marketing strategies in local and international contexts. LO5. Differentiate between the various marketing mix tools and select the most appropriate combinations to achieve strategic objectives LO6. Understand and apply the concept of integrated marketing communication,