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Question: Being a Worldwide Olympics Partner - Worth Doing or Not?
1. Research and fully outline the scope of what a Tokyo 2020 Olympics' global sponsor will receive for their marketing investment
2. Company X research on how they used their sponsorship pre and during the 2016 Summer Games. How do you believe that this company might most effectively promote its global sponsorship of the 2020 Olympics.
3. Consider and then support how you believe this major sponsorship would potentially contribute to the ‘equity' components of the company (internally as well as externally), its featured brands, and potentially its HQ country.
4. Finally, take and support a position (for/against) as to whether you believe the IOC's changes to Rule 40 has had any detrimental impact, or not, on the commercial interests of you selected global Olympic sponsor.
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