Recommend the better package for organizational decisions

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Reference no: EM132044767

Also the following weightages are given: Within-criterion weights for Market share North: 70 West : 50 East : 100 South: 60 Within-criterion weights for Risk North: 10 West : 20 East : 100 South: 30 Across-criteria weights are assigned as follows: Profit: 50 Market Share: 100 Risk: 50 The Production manager is proposing package A as follows: In the North: Reduce to 3 outlets In the West : Maintain the status quo In the East : Expand to 10 outlets In the South: Maintain the status quo The Marketing Manager is proposing a package B as follows: In the North: Maintain the status quo Read the given details carefully and answer all questions: English Furniture is Planning strategy for next 5 years and is currently operation in 4 regions North, West, East and south. The current business scenario is described in the following table. Region No. of outlets Comments North 10 35% of national sales here, but economically depressed West 5 Stiff competition East 3 Potential growth area South 14 Planning restrictions on new outlets The company has decided to assign Resources to the extent of $ 80 million with the following objectives: 1. Sustain profitability in short term (PROFIT) 2. Increase market share (MARKET SHARE) 3. Minimize risk (RISK) The company has come up with the following details: Also the following weightages are given: Within-criterion weights for Market share North: 70 West : 50 East : 100 South: 60 Within-criterion weights for Risk North: 10 West : 20 East : 100 South: 30 Across-criteria weights are assigned as follows: Profit: 50 Market Share: 100 Risk: 50 The Production manager is proposing package A as follows: In the North: Reduce to 3 outlets In the West : Maintain the status quo In the East : Expand to 10 outlets In the South: Maintain the status quo The Marketing Manager is proposing a package B as follows:In the North: Maintain the status quo Page 3 of 3 In the West : close down operations In the East : Expand to 4 outlets In the South: Expand to 16 outlets Prepare and execute an extensive analysis and use the appropriate tools for assessment to recommend the better package for organizational decisions.

Reference no: EM132044767

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