Recently you have been appointed as marketing director

Reference no: EM13683094

Recently, you have been appointed as Marketing Director for a start-up company (a franchisee model can also be considered). Your CEO asked you to plan a marketing strategy and its activities for the whole year.

Based on the sample provided in the class, prepare a marketing plan for your company using the following outlines:

1. Company description

2. Business mission

3. Marketing objectives (Important Note: Measurable)

4. Situation analysis

Industry analysis
SWOT Analysis (Important Note: SW = Internal, OT = External)

5. Marketing strategy

Target market strategy
Marketing mix (4Ps)

6. Implementation, evaluation and control

Marketing research
Organisational structure and plan
Financial projections
Implementation timetable (Important note: Use Gantt chart and include key marketing activities as well)

7. Conclusions

Reference no: EM13683094

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