Rational model of group decision making

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Reference no: EM1333617

Q1) Explain the rational model of group decision making in terms of a real life example. Select a problem at work and then discuss each step through which you would lead a group to reach a decision.

Q2) Write a response in which you summarize the elements of the consumer decision-making process. Address the following:

Discuss how marketers can use the process to drive buyer's actions.

Explain the impact of consumer satisfaction on marketing.

Reference the course reading and at least one outside reference.

Reference no: EM1333617

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