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You have just been hired by the Chief Executive Officer (CEO) of High Tees to advise on their digital marketing strategy. High Tees is a small business that sells a range of attire and collectibles featuring hand-drawn images.
1. What next steps towards understanding and improving the effectiveness of the website do you recommend that High Tees should take?
2. What next steps regarding the message and image for this special page do you recommend that High Tees should take? Use steps of multi-variant testing, list out 3V
3. How much do you recommend that High Tees should sell the " See Ya' Summer!" bundle for?
How do you recommend that High Tees should advertise the price of the" See Ya' Summer!" bundle on this special page?
4. What segment do you recommend the" See Ya' Summer!" bundle to be targeted at? How would you use the digital marketing mix and the 4P to make this product launch a success?
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