Quarterly sales of its product

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Reference no: EM13859635

For 2008-2014, a company has collected the following data on quarterly sales of its product.

Year

Quarter

t

Sales (000)

2008

q1

1

1135

 

q2

2

900

 

q3

3

1005

 

q4

4

1025

2009

q1

5

1220

 

q2

6

950

 

q3

7

870

 

q4

8

1098

2010

q1

9

1205

 

q2

10

1025

 

q3

11

1050

 

q4

12

1300

2011

q1

13

1315

 

q2

14

1050

 

q3

15

1152

 

q4

16

1150

2012

q1

17

1155

 

q2

18

1075

 

q3

19

1190

 

q4

20

1316

2013

q1

21

1350

 

q2

22

1205

 

q3

23

1280

 

q4

24

1300

2014

q1

25

1450

 

q2

26

1250

 

q3

27

1225

 

q4

28

1340

a. The manager would like to know if there is an upward trend in sales of the product. Use the data above to estimate the quarterly trend in sales using a linear trend model of the form:

Qt = a + bt.

Where Qt = quarterly sales

(paste your computer printout here)

b. Does your statistical analysis indicate a trend? If so, is it an upward or downward trend and how great is it? Is it a statistically significant trend (use the 5 percent level of significance )?

c. Now adjust your statistical model to account for seasonal variation in sales. Estimate the following model of sales:

Qt= +  bt+  c1D1+  c2 D2+  c3 D3

WhereD1, D2andD3 are respectively dummy variables for quarters I, II, and III (e.g., D1 is equal to 1 in the first quarter of each year and 0 in other quarters).

(paste your computer printout here)

d. Does the data indicate a statistically significantseasonal pattern (use the 5 percent level of significance)? If so, what is theseasonal pattern of sales of the product?

e. Comparing your estimates of the trend in sales in parts a and c, which estimate is likely to be more accurate? Why?

f. Using the estimated forecast equation from part c, forecast sales for quarter 1, 2, 3 and 4 of 2015; quarter 1, 2, 3, and 4 of quarter 16, and quarter 1 of 2017. What possible concerns do you have about these forecasts?

Reference no: EM13859635

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