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Push or pull strategy in social media strategy

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Reference no: EM133340752

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1. Introduce your business (Jewelry Store). Provide a thorough description of the company, including the company name, logo, location, prime products or services sold, target market (specific demographics such as age, income, education, and geographic location), and any other items you deem necessary to develop a social media marketing plan for this business.

2. Conduct a social media platform search, examining the top trending platforms. Identify four social media platforms to use in your social media campaign. Detail why you selected each platform and how it aligns with the business's target market.

3. What is the overall concrete goal for your social media campaign? Thoroughly discuss why you chose this overall goal, and its intended effects upon the business's overall marketing strategy. Provide a rationale for your response. (he Dragonfly Effect.)

4. What are some microgoals for your social media campaign? Thoroughly discuss why you selected each microgoal and how each will assist in achieving the overall concrete goal for the social media campaign. (The Dragonfly Effect.)

5. Determine if you will be using the push or pull strategy in your social media strategy. Thoroughly provide a rationale for your response.

Reference no: EM133340752

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