Pure global strategy, Which one of the following is one of

Pure global strategy

Reference no: EM13188513

Which one of the following is one of Theodore Levitt's assumptions supporting a pure global strategy?

Consumers are willing to pay more for differentiated products

Customer needs and interests are becoming more dissimilar

If the world markets are treated as different from one another, substantial economies of scale are easily achieved

MNCs can lower prices on products that meet the common needs of global consumers.

Reference no: EM13188513

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