Purchase decision and post purchase behavior

Reference no: EM13310999

The typical buying process consists of the following sequence of events: problem recognition, information search, evaluation of alternatives, purchase decision, and post purchase behavior. What specifically do you do as a consumer in each of these stages in a high involvement purchase like buying a house or a car? What should marketers do to manage the four main psychological processes affecting consumer behavior?

Reference no: EM13310999

Questions Cloud

Integer quotient using least absolute remainder method : For a divided by b, what is the integer quotient using the least non-negative remainder method? For a divided by b, what is the integer quotient using the least absolute remainder method?

Natural background flows of water from evapotranspiration : How does the flow of water from the combustion sources compare to natural background flows of water from precipitation or evapotranspiration?

Probability distribution-analyze the insurance claims : An insurance company has called a consulting firm to determine if the company has an unusually high number of false insurance claims. It is known that the industry proportion for false claims is 3%. The consulting firm has decided to randomly and ind..

What type of probability distribution : A company has 125 personal computers. The probability that any one of them will require repair on a given day is 0.025. To find the probability that exactly 20 of the computers will require repair on a given day, one will use what type of probability..

Purchase decision and post purchase behavior : The typical buying process consists of the following sequence of events: problem recognition, information search, evaluation of alternatives, purchase decision, and post purchase behavior. What specifically do you do as a consumer in each of these st..

Case to the constitutional principles : Analyze and discuss how the opinions in Griswold v. Connecticut reflect justices’ views about the roles of the judiciary and the legislature.

Dimensions of the business environment : Select a company or organization with which you are familiar and determine which of the five dimensions of the business environment has the biggest impact (either positive or negative) on that company/organization.

Natural resources-capital and human resources : Discuss how the factors of production (natural resources, capital, human resources and entrepreneurship) have changed throughout the four eras of business.

Multilocal and global approaches to market participation : Compare and contrast the " multilocal" and " global" approaches to market participation.

User Account

All Pages