Publisher and the analyst making about price elasticity

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In an article about the financial problems of USA Today, Newsweek reported that the paper was losing about $20 million a year. A Wall Street analyst said that the paper should raise its prices from 50 cents to 75 cents, which he estimated would bring in an additional $65 million a year. The paper's publisher rejected the idea, saying that circulation could drop sharply after a price increase; citing The Wall Street Journal's experience after it increased prices to 75 cents. What implicit assumptions are the publisher and the analyst making about price elasticity? Please explain thoroughly.

Reference no: EM13831059

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