Public Relations function

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Question

Chapter 3 describes many ways to organize the Public Relations function, as well as some ideas about when and why you might retain outside PR counsel. In your experience (or opinion) what are some of the criteria or factors you must consider in making a recommendation on how to structure, organize and staff your public relations function? If it were up to you, where should the PR department fit in the organization and why?

Reference no: EM133980060

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