Provide explanation about the new brand

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Reference no: EM133944640

Question

Provide an explanation about the new brand that you have decided with the group that you will be building from the scratch. Please note it should not be an existing brand in the market. Explain the reason why your brand was created in the first place. What are the core brand values? What does your brand set out to accomplish? What needs does your brand meet? How will it make life better for those targeted customers who use its products or services? The answers to these questions make up your brand's mission and vision. While your mission statement defines what your brand seeks to accomplish at the present moment, your vision looks toward the future and defines how your brand seeks to make the future better for your audience. Please note product and brand are two different things. For instance, a product that is a shoe can have brand names like Nike, Adidas and Puma. Brand and product are combined in phrases like Nike shoes, Adidas shoes and Puma shoes.

Reference no: EM133944640

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