Provide examples of patients using the categories

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Reference no: EM133788904

Strategic Plan Case Study Scenarios

This case study presents four scenarios from which the student will choose one for development throughout this course and for the final strategic plan to be submitted in week 8 of the course.

Background

Today, Acme Medical Center (AMC) is a new, 150-bed, non-profit medical facility created by the merger of two hospital systems - a private doctor's hospital and a non-profit, county hospital. AMC is in a rural community, but is surrounded by a state university branch, medical office park, and multiple shopping centers. The medical center and its physicians are affiliated with a university, teaching hospital some distance away. AMC is designated as a Critical Access and Rural Hospital.

Student Activities

Identify a small city or town, between 50-100 miles from your home, as a location for Acme Medical Center (Submit selection for approval in Week 1 Assignment)
Obtain census, demographic statistics, cultural, public health, and other population information on the approved location
Ascertain other medical facilities/services which may be competitors of AMC
Choose one of the scenarios (A, B, C, or D) below to be the focus of your strategic plan (Submit choice in Week 1 Assignment)
Goals and Objectives are set as approved by AMC board of directors
Deliverables must be provided in the Strategic Plan and Appendices
Additional or alternative deliverables may be negotiated with the instructor
Note that the budget is already approved and provides ample resources for construction, employees, training, and other plan components. Thus, there will be no budgetary constraints on your plan. (No budget will be submitted as part of the plan.)
Use the above paragraph about AMC at the end of the history section (submitted in Week 2) by copying and pasting into your assignment.

Scenario A

Goal: Plan for a rural health clinic to increase access to services and to improve management chronic conditions
Objectives:
Improve access to primary care service
Increase referrals to Acme Medical Center
Provide follow up care from the hospital
Provide preventive services and community education
Deliverables:
List of primary care services to be included in clinic, including diagnostic and therapeutic services through AMC
Create example of a community education program, with content outline and resources available in community and from other sources
Provide marketing materials for Urgent Care Services

Scenario B

Goal: Plan for a full-service cafeteria and catering service in the medical center
Objectives:
Design a 300-seat food court with 12 bays
Market food services to customers in medical center and surrounding area
Develop menu items based on diverse ethnic populations of community
Deliverables:
Healthy menus for 14-day period for the full-service cafeteria
Develop a list of catering items available
Supply marketing materials for Food Court vending area

Scenario C

Goal: Create a culture of customer service in the emergency room
Objectives:
Develop a training program for ER staff to provide excellent customer service
Improve patient satisfaction in the ER
Provide safe and effective patient care
Decrease the wait times in the ER
Deliverables:
Describe the content of training program for ER staff (may be an existing program through a consultant)
Submit a tool to measure patient satisfaction in the ER pre & post implementation of training
Provide sources of measurable standards for quality patient care in ER

Scenario D

Goal: Establish a telehealth system linking specialty care to community-based clinics
Objectives:
Define the requirements for adding telehealth to the hospital information system
Identify the stakeholders who will be critical for the project success
Conduct a marketing assessment
Deliverables:
Provide two examples of patients using the four categories of telehealth use (Live video-conferencing; store-and-forward or asynchronous video; remote patient monitoring; mobile health or mHealth)
List of specialty care services/physicians to participate in telehealth
Provide marketing materials for telehealth services

Reference no: EM133788904

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