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Audience Participation and Interaction
Assessment
Write a 1500-word paper on the importance/challenges of audience research and social media data.
This is an individual exercise in research, critique and some light analysis. Essentially this assignment is an opportunity for you to think about how audience research is so mission-critical in this digital age where social media data is crucial to business decision making. Basically, social data is information that is collected from social media platforms.
Specifically - choose two social media platforms you like or are comfortable with. Provide a simple and clear analysis of the data on those platforms to demonstrate the importance of audience research and the roadblocks when it comes to collecting social media data as part of better understanding your audience. Concepts such as audience analysis and consumer behaviour can help support your discussion.
This assignment requires a high standard of language, grammar, and spelling. Please take care to ensure your paper is error free and of a sufficiently high standard. Careless writing will be penalised in the grading process.
You must reference any sources that you use in your paper - include a reference list that details your sources using APA7 referencing style.
APA7 reference style for your essay.
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