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Provide a basis for setting standard of excellence

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Reference no: EM132712249

Give a brief outline of how you, as the Manager, may use the various methods of formal and informal research to benchmark against these leading competitors and best practice organisation to provide a basis for setting standard of excellence to establish within the policies and procedures of ACA Travel Agency:

You are to consider the following

  • Primary or secondary sources for gathering information
  • Analysis of competitive environment and service trends
  • Use of Focus groups for data collection
  • Qualitative and Quantitative research
  • Feedback from internal colleagues and customers

Reference no: EM132712249

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