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Promotion of leading brands

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In February 2000, Unilever, the giant consumer products company, announced that it was to cut 25 000 jobs, close 100 plants and rely more on the Internet to purchase its supplies. It would use part of the money saved to increase promotion of its leading brands, such as Dove skincare products, Lipton tea, Omo detergents and Calvin Klein cosmetics. The hope was to boost sales and increase profits. If it meets these targets, what is likely to have happened to its total costs, total revenue, average costs and average revenue? Give reasons for your answer.

Reference no: EM131102298

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