Reference no: EM132719519
"Entrepreneurs must determine what to sell, to whom and how often, on what terms and at what price, and how to get the product or service to the customer. In short, a marketing plan identifies a company's target customers and describes how it will attract and keep them. The process does not have to be complex." (Scarborough & Cornwall, 2015, p. 274).
With this assignment, you will address some of the basic areas within a marketing plan and help to refine your strategies for creating a successful business.
Using the business from Assignment 2, write a three to four (3-4) page paper in which you:
Identify its primary target market.
Specify three methods you will use to research customer needs and wants.
Describe the marketing mix: a)product, b) pricing strategy, c)promotion, and d)placement/distribution.
Create a one-year advertising budget and plan that incorporates the use of various advertising media and publicity.
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Determine equivalent units of production for conversion cost
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Compute the total request for each line item by adding
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What is the journal entry for the given
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What are the benefits found when using the technique
: How widespread it is e.g. all types of organisations or only certain sectors? What are the costs/problems found when using this technique?
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Promotion and pricing strategies
: Entrepreneurs must determine what to sell, to whom and how often, on what terms and at what price, and how to get the product or service to the customer
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Construct a line plot of the stock prices
: Download the monthly (adjusted) closing prices for Microsoft stock (MSFI ) between January 1, 2000 and December 30, 2018. Hint: the finance section on Yahoo is.
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Hedging in the forward market
: On May 1, Larkin Hydraullics, a wholly owned subsidiary of Caterpillar (U.S) sold a 12- megawatt compression turbine to Rebecke- Terwilleger company
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Determine the company price-earnings ratio
: A company reports the following: Market price per share of common stock $32. Determine the company price-earnings ratio
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Equity and debt financing
: Using the Internet or Strayer databses, examine two sources of outside equity capital available to entrepreneurs.
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