Reference no: EM132949844

International Business Strategy - Foreign Market Entry Strategy

Learning Outcome 1: Undertake an applied practical project on international market expansion, develop entry strategy and advocate timing of market entry.
Learning Outcome 2: Critically evaluate and assess changes in the international business environment to effect policy change.

Instructions:

NOTE: Assessments 1 and 2, which are both individual assessments, will feed into Assessment 3, a group assignment focuses on competition strategy.

Based on the information (e.g. theory) presented in your first assignment you will need to discuss and analyse the chosen emerging market environment. You need to develop entry strategy into the emerging market that you have chosen in the first assignment. Please remember, that you must draw from relevant international business theory (s) and justify the choice of all elements of the strategy (place of entry, timing of entry, scale of entry, and mode of entry). You also need to briefly discuss resources required to undertake this entry strategy.

The key question that you should address is "Why" - so, when you describe the selected elements of entry strategy, you need to justify the selection based on theory, other firms' experience you may have found in the literature, and your logical thoughts. The use of the graphical illustrations including figure (s), table, maps, and any supporting visual materials that are relevant to the context of your research should add value to the discussion. You must closely relate your entry strategy to the information provided in the first assignment (host country industry, operating environment, resource conditions as well as home country environment, resources and capabilities of the organisation etc.). Given the differences between advanced economies and emerging economies with regards to the quality of the institutions (e.g., regulatory framework, capital market structure), physical and technological infrastructure, capital market, talent/labour market, overall economic condition, political instability, you should extensively discuss the strategies that the senior management of your chosen organisation should take to navigate the challenges to tap market opportunities. Here you are expected to be critical rather than taking a simple descriptive view to present your arguments.

FORMAT:

1. Cover Page (course, assignment title, student name/id, word count in main body).

2. Executive summary: Succinctly discuss the main purpose of the report, theoretical and analytical tools used, key finding and the strategic implication of the those findings for the senior management team of your chosen organisation. Suggest 150 and 200 words (excluded from the total word count).

3. Table of Contents (list all main and sub-section headers and page number).

4. Introduction: Articulate the key concepts of the topic briefly, provide a good background of the organisation including its business, competitiveness, market position in the local market, competitors, market share annual turnover, products etc. as well as the background of the select emerging market. Provide a brief structure describing various sections of the report in the last paragraph of the introduction. Suggest up to 400 words

5. Main body

5.1 Country and Product Market Attractiveness Assessment: Briefly describe the striking features of your chosen emerging country market including economic, political and legal cultural dimensions, and specific product (s) that are suitable for the select emerging country market. Justify in some detail why the particular country has been chosen and the reasons for the product choice. Suggest up to 500 words

5.2 Relevant theory (s) of foreign market entry strategy: Discuss potential entry strategy (s) and their underpinning theoretical perspective to demonstrate how they fit with the organisation's business model as well as the operating environment of the particular emerging country. Suggest up to 800 words

5.3 Strategic Implications of the Choice: Discuss the resources required to implement the international business strategy, and possible risks. Specifically discuss organizational, financial, marketing, leadership and human resources, as well as environmental considerations. Suggest up to 600 words

6. Conclusion (detail and reflect on the information that was available and utilised in assembling this assignment, considering whether there was enough, its validity and reliability). Suggest up to 200 words.

7. Reference list (14 references)

8. Appendix (not mandatory, any material that supports points made in the main body).

Attachment:- Foreign Market Entry Strategy.rar