Reference no: EM133481042
THE TOPIC IS COCA-COLA COMPANY
Marketing Mix (4Ps)
Product Strategy
Briefly describe the product or service. Where is it in the product life cycle? What recommendations do u* have for improving the offering to fit the target market's needs? Be sure to consider:
1. What level of quality and consistency does the offering have?
2. How many features does it have and can they be removed or added?
3. How well does the product or service deliver what the customer values? How can it improve?
4. What improvements would help the offering compete more effectively?
Pricing Strategy
How is the company's product or service priced today? How does this compare to competitors, assuming competitors are at or near break-even point with their pricing? Analyze pricing alternatives and make recommendations about pricing going forward based on the following:
1. How sensitive are the customers to changes in price?
2. What revenue do u* need to break even and achieve profitability?
3. What does the price say about the product in terms of value, quality, prestige, etc.?
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Define values-heroes-rituals and symbols
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Evaluate the global marketing environment
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Research modern business problem
: Research a modern business problem that the media, company, or credible sources are stating is an issue for the company, what seems to be causing the problem
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How are they different compared to military robotics
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Product strategy and pricing strategy
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Explain the co-branding strategy
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What rate will the segment grow
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The consequences of not adhering to new policy
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Marketing plan covers recommended marketing strategy
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