Reference no: EM13188533
Assignment Type: Discussion Board
Deliverable Length: 4-5 paragraphs
Using the product/service( Ruby Tuesday Restaurant)chosen in Unit 1 and the marketing strategy you developed in Unit 2 complete the following:
• Identify the type of product/service (convenience, shopping, specialty, unsought), and explain in your own words what marketing considerations need to be made for your product/service based on this product classification.
• Determine the most important decisions you will make in developing your product/service compared to your competition (product attributes, branding, packaging, labeling, product support services).
Explain how this supports your marketing strategy.
Please provide some references and answer all the questions.
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