Produces high-quality tobacco products

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Reference no: EM131530396

Cliff’s Cancer Sticks, Inc. (CCSI) produces high-quality tobacco products – cigarettes, cigars, snuff, etc. Although CCSI has been immensely profitable over the years, due to the aging demographics and high mortality rate of CCSI’s they are projecting a protracted business decline. Revenues, earnings and dividends are all expected to decline at a rate of 4% annually. CCSI recently played a dividend of $4 per share and the required rate of return on stocks of this risk is 14%. What is a share of CCSI’s stock work today?

Reference no: EM131530396

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