Producers pursue multichannel distribution

Reference no: EM13326034

(A). As a growing number of producers pursue multichannel distribution, they could probably learn some lessons from the masters at the game—the big soda companies. Think of all the places in your community where you can purchase a Coke or a Pepsi. How is the soda promoted differently through each channel? How does the price change at each venue? How high would the price of a soda need to be before you would decide not to buy?

(B). Today’s retailers have gone to extraordinary lengths to create a shopping experience based on more than just the products they sell and the services they offer. Clothing purveyor Abercrombie & Fitch, for instance, adorns its stores with oversized posters of sexy, half-dressed models and sprays its signature scent throughout the store. Visit your own favorite retailer and check out the look and feel of the store. Notice background music, lighting, colors, decorations, signs, layout, and the appearance of the salespeople. Then, develop recommendations for how your store could improve the shopping experience for you and other customers.

Reference no: EM13326034

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