Reference no: EM13784973
What is the role of public relations in marketing? Do you think PR offers any value to consumers? Explain your opinion using at least one example
What is viral marketing and why is it valuable for an online marketing strategy? Provide an example of viral marketing .
Incorporate concepts and examples from this week's lecture. Respond to at least two of your classmates' posts.
Final Paper
To complete the following final paper, go to this week's Final Paper link in the left navigation.
Focus of the Final Paper
Provide an Overview/Executive Summary of the marketing strategy.
Describe the product or service and desired brand image.
Describe the target market, including buyer motivations, demographics, and psychographics.
Describe the overall marketing strategy, including positioning strategy versus competitors.
Describe a promotions and advertising campaign that includes a description of one advertisement.
Recommend and describe a Public Relations campaign.
Describe the use of an Internet marketing campaign, including web site and use of email.
Describe a direct marketing campaign, including Customer Relationship Management.
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Historical perspective on how alcohol
: A historical perspective on how alcohol and family violence have been impacted by legislative changes. The impact of alcohol abuse on both the addicted individual and those around them.
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Already started developing their advertising campaign
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What can be done to prevent and reduce organized crime
: Organized crime is defined as a group with a formal structure whose primary activity is to obtain money through illegal activities, including drug trafficking. What can be done to prevent and reduce organized crime
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Describe some of the specific strategies naccce recommends
: describe some of the specific strategies NACCCE recommends for facilitating creativity skills. Make a list of these strategies for future reference.
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Problems related to online marketing
: Describe the target market, including buyer motivations, demographics, and psychographics.
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Contrast top-down and three-point estimating techniques
: Compare and contrast top-down and three-point estimating techniques. What's the different between organic word-of-mouth and word-of-mouth marketing?
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Create a web application test plan for web-based business
: Create a Web application test plan based on a real-life scenario involving a Web-based business which processes credit card information
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Analyze this scenario from the standpoint of law and of ethi
: Analyze this scenario from the standpoint of law and of ethics: For years, Dr. Eddingfield, a licensed physician, had been the Hurley family doctor. When Hurley became dangerously ill, he sent a messenger to Dr. Eddingfield, who told the doctor of Hu..
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Anti-discrimination laws related to employment
: Anti-Discrimination Laws Related to Employment. The paper must be two to three pages, excluding the title page and references page(s), and formatted according to APA style as outlined in the Ashford Writing Center.
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