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This week you will continue your comprehensive marketing plan, researching the SAME company that you researched in previous units. Again, utilizing the CSU Online Library, you will research the various elements of the marketing plan as it relates to this company. In Unit III you will conduct an Industry Analysis and a Competitive Analysis.
Industry Analysis
Perform an industry analysis detailing how the overall industry is performing. Research trends in the industry as well as projections for the future. Remember to cite your research.
Competitive Analysis
Perform a competitive analysis reviewing multiple competitors that offer similar products/services. How is your company different from its competitors? Think about the products/services offered or their pricing strategy or even their distribution strategy. What is the overall brand perception in the mind of the consumer? How does each rank based upon a pertinent parameter?
Assume that Florida migrant workers are effectively unionized. What will be the impact of unionization on?
Small firms can discover the abilities of their workers more quickly than large ones because they can observe the workers more closely at a variety of tasks. Does it then make sense for people with high abilities to go to small firms
What causes the lags in the effect of monetary and fiscal policy on aggregate demand What are the implications of these lags for the debate over active versus passive policy
Twenty years later, 2002, this account had increased to $265. However, the CPI increased to 186. What would be the value (purchasing power) of $265 in 2002?
If 96% of Chinese couples have one child which is female 50% of the time and the remaining 4% of Chinese couples engage in sex-selective abortion until they have a male child.
In replacement analysis for a vacuum seal on a spacecraft the following data are know about the challenger:
If prices rise, people’s income from selling goods increases. However, the growth of real GDP ignores this gain. Given this information, why do economists prefer real GDP as a measure of economic well-being?
According to some translations, Nobel laureate Albert Einstein once said, " God does not play dice with the universe." Does this mean that a profit-maximizing firm would never use something like dice or a roulette wheel to help shape its pricing deci..
In 1939, with the U.S. economy not yet fully recovered from the Great Depression, President Roosevelt proclaimed that Thanksgiving would fall a week earlier than usual so that the shopping period before Christmas would be longer.
Explain how do they impact the domestic economies of nations. How do they affect individual business decisions.
Select 2 companies in the geographical location you live in and find out if they price discriminate. Why do these two companies price discriminate?
Using the concept of opportunity cost, explain why in developed countries with higher average incomes there is more support for costly environmental controls.
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