Reference no: EM131162258 , Length: word count:3000
Pricing
Pricing is said to be one of two strategic levers used to optimize revenue and is, arguably, the most critical component of Revenue Management.
In this assessment, you will prepare a report as if you were the Revenue Manager for the Novotel Sydney on Darling Harbour.
You are asked to present a report to your hotel's General Manager that recommends a Revenue Management strategy for the financial year 2016 (July)/ 2017 (June). Aspects that require critical consideration are:
- An analysis of Market segmentation
- An analysis of the competitor set
- Demand forecasting
The General Manager has already indicated her concern about the transparent nature of pricing and has requested that your strategy specifically addresses
Submission guidelines:
- Title page
- Executive Summary
- Table of contents.
- Introduction
- Body of work (this can be titled differently and include sub- headings.)
- Conclusion
- Recommendations
- References
- Appendix ( if possible)
- Professional layout and presentation, concise, informative and correctly referenced. Graphs and color can assist in summarizing key points in the report.
- You must refer, in text, to a minimum of 15 academic references in order to show competency in the assessment.
Length : 3,000 words.
15 references minimum
Should be accurate as gven information with 15-17 academic journal refference.
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