Preparing effective corporate communication literature

Reference no: EM131489610 , Length: word count:3000

1. THE TASK

You have been appointed as a consultant to report directly to Mr.John Williams, Proprietor of John's Outback Adventures Tours. The companyconducts a number of different activities, including tours of the outback. The company's main clients are international tourists, particularlyChinese.

John's Outback Adventures Tours operates from Sydney, Australia. It has an administration department, which answers queries from potential clients and prepares corporate communications &advertising material as well as doing the normal administrative tasks, and a team of tour guides.

John has identified a number of corporate communication& PRareas he believes need attention. These include:

Preparing effective corporate communication literature
Intercultural communication, particularly in relation to Chinese people
Conflict management
Developing an effective organizational"culture"
Effective team communication
Ethical issues in PR
Roles of Corporate communications & PR writer

In order to improve corporate communication skills within the organization, John has asked you to advise him on the implementation of a training program for employees.

As the first step, you are to identify TWO areas of corporate communication& PR from those listed above that you think are especially important and will commence the process. You will need to justify your choice of areas, outline the content to be delivered and provide practical advice for its implementation. To be credible, it is important that your advice is based on factual information, expert opinion or research based concepts and knowledge relevant to business communication.

This task is to be presented in the form of a business report, with an introduction, information/analysis, conclusion and recommendations.

Yourreport must contain to a minimum of FIVE reference sources. Two of these must be academic journal referencessourced from the Elite's library resources (www.ee.edu.edu.au/library). Other appropriate referenceswould includeyour textbook (Argentis) and other PR Communication textbooks. If you use google or another search engine to find information, you should consider the issue of reliability.

NOTE: this is an academic exercise so you must useappropriate referencing techniques (Harvard format).

Length: About 3000 words including all appendices

Verified Expert

The paper is all about evaluation of communication channels within an institution and also ethical issues in public relation. Effective communication within an organization helps the work force to have clear objectives of hat is required of them. It also enhances employees understanding on various tasks assigned to them. On the other hand, ethical issues in business talks about moral behaviors required from an employee. This paper has talked more on how best the employees should carry themselves within the work place. The paper will not only help to improve the communication but also enhances workers embracing the business as theirs hence improving on entire output. The paper as prepared in Microsoft office word document

Reference no: EM131489610

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len1489610

5/9/2017 5:36:41 AM

CONTENT (10Marks) • Suitable format? • Contains the necessary parts? • Logically structured? • Submitted as required with a professionally worded transmission email? ANALYSIS (10marks) • Clearly outlines the issue to be addressed? • Clearly shows use of theoretical concepts? • Demonstrated applications & discussions of 2 areas of corporate communications & PR • Develops a logical argument? • Uses relevant evidence/material to support argument? • Makes appropriate recommendations? PRESENTATION (5 Marks) • Professional presentation? • Writing clear and easily read? • Correct grammar, punctuation, spelling? • Correct referencing and reference list (APA)? • Required length +/- 5%? Word count provided?

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