Reference no: EM132268652
Course - capstone
Essay should be about a new business plan. It can be any product. The essay should be made of 15 pages excluding the references.
The team will prepare a comprehensive proposal based on an original concept. Ethically. you may not reuse a project prepared for a prior course. You will find funding for an innovation within an existing organization i.e. new product line, OR an entrepreneurial endeavor. You will present your plan to the CEO, CFO, CMO, and CIO of the company (which are comprised of the students and professor in this class).
The deliverables will be (a) a power point presentation, (b) accompanying professional handout, and (c) individual assessment of team members' performance and contributions.
Members of teams will decide who will assume responsibility for a specific component of the presentation, i.e. technology, marketing, financials, strategy. human resources, preparation of the handout and power point. The power point should be professional in appearance. The handout will cover talking points and add content to the slides. Proper APA for power points should be used. The correct mechanics of professional and academic writing is expected. Sloppy is not acceptable in a professional setting.
Team members will evaluate each other and themselves using the Peer Evaluation Team Project Form.
- Writing a Business Plan
- Managing Innovation, Balanced Score Card Report.
Business plan
Mission
Objective
Strategies
Target
Marketing mix
Implementation
Control
Execution