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Prepare an analysis on the online retail industry

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Reference no: EM132828784

Global Strategy and Sustainability

Assessment Brief

You are required to prepare an analysis on the Online Retail Industry and Amazon using the case study in the core textbook (Case number 4 on pages 704 to page 721) and augmented by your own independent research. You will produce a written report of 1000 words and a PowerPoint presentation. Within the report, reference should be made to the relevant strategic concepts, key industry information and literature sources and their application as appropriate. No data should be introduced that is prior to January 2017. The Presentation should cover the key elements of the Report using PowerPoint slides.

The Assessments

Analysis Report

(Amazon 2020)

Amazon is listed in the top 20 public companies in the world (Forbes 2019). You will produce a strategy report that analyses the online retail industry (i.e. the external environment of Amazon) and the internal environment of Amazon

Your Analysis Report should be structured as follows:
• Introduction - introduction to Amazon presenting key facts and figures (200 words)
• External Analysis of the online retail industry using an appropriate business model to identify Opportunities and Threats (400 words)
• Internal Analysis of the company using an appropriate business to determine Strengths and Weaknesses and the source of Competitive

Advantage (400 words)

Contents of your Analysis Report submission
Your document should contain the following: -
» Report Title Page - contains the title of your report, Name (only for the Formative Assessment), SRN and date
» Contents page - should guide the reader through your document and help them find specific sections easily. It should include page numbers

» Introduction - introduces the company through some key facts and figures from your research (no data earlier than January 2017 should be included unless historical detail e.g. start date of Amazon or initiation of the online retail industry etc.)
» Critical analysis of the External Environment i.e. of the Online Retail Industry, using a business model of your choice
» Critical analysis of the Internal Environment i.e. of Amazon, using a business model of your choice
» References
» Appendices (if required)

Analysis Presentation
You are required to produce a PowerPoint presentation. Your presentation should follow the structure of your written report and should be targeted at the CEO of Amazon.com. Your PowerPoint slides should be included as an Appendix to your main report.

Contents of your Analysis PowerPoint Presentation

You should aim to present the highlights of your report i.e. the internal and external environment analyses. Your submission should include the following:

» Title slide: Title of the presentation, your SRN and the date
» Slide 1: Table of Contents
» Slide 2: Key points of interest to a CEO on the critical analysis of the external environment
» Slide 3: Key points of interest to a CEO on the critical analysis of the internal environment
» Slide 4: Your conclusion

Harvard referencing style

Attachment:- Global Strategy and Sustainability.rar

Verified Expert

The study has been based on the external factor analysis and internal factor analysis with the help of various models. The analysis helps in deriving the strong and weak aspects of the company which is chosen. The factors are then represented to the CEO of the company Amazon. The study has been developed Microsoft Word and Microsoft PowerPoint.

Reference no: EM132828784

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