Prepare a work schedule using the work schedule template

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Reference no: EM132192818

Question: 1. Using the marketing plan template, create a 12-month marketing plan to be presented to the executive management team in a meeting. Consider the following when creating your marketing plan:

• Prepare any additional communication tools necessary to persuade stakeholders in your organisation of the benefits of the marketing plan.

• Review the company business plan to identify organisational mission, business growth strategy and goals, products, customer markets and marketing strategy. Pay attention to target customer segments and the product categories for those segments.

• Review the marketing strategy and elements of the marketing mix as described in the business plan. Is it an effective marketing strategy and marketing mix?

2. Complete a SWOT analysis using the SWOT analysis template. Identify marketing opportunities.

3. Decide on three marketing objectives for the flagship products and develop a marketing strategy scorecard for the next 12 months using the marketing strategy scorecard template. Consider your responsibility for ethical and legal marketing. Which laws and industry standards need to be taken into account? Amend the marketing strategy scorecard accordingly.

4. Prepare a work schedule using the work schedule template. What processes need to occur for the marketing team to gain support of other departments to implement the marketing plan and who needs to be involved?

5. Develop a budget, including sales revenue forecast. Consider whether you need to take into account the risks of implementation and factor those into your budget. Prepare the budget in Microsoft Excel.

6. What will be the performance metrics for the marketing plan? How will you go about obtaining the data to do these metrics?

7. Prepare a presentation to communicate the rationale. Ensure your rationale includes:

• how the marketing plan contributes to the company business plan

• how you came to decide on the marketing objectives

• the basis of your sales revenue forecast and marketing expenditure forecast; how you came to your return on investment figure

• the performance metrics you will use to measure the outcomes of implementing the plan

• the human resources required to implement the plan

• the procedures you will undertake to ensure the marketing plan is implemented without ethical or legal risk to the company.

Information related to above question is enclosed below:

Attachment:- BSBMKG609LastAPartB.rar

Reference no: EM132192818

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