Reference no: EM133958453
Course Objective: Develop the skills to assess the success of the plan.
Evaluate strategic initiatives to leverage opportunities and mitigate threats to small businesses.
Demonstrate how to build a competitive advantage through functional level strategy
Prompt:
Prepare a strategic plan based on the organization you selected in Week 1, that contains the following sections (several of which have already been covered in the Week 4 Mid-Term Essay):
Executive Summary
Company Overview
Company History
Vision & Mission Statements
Management Team (roles & responsibilities)
Products and/or Services
SWOT Analysis
Recommended action resulting from SWOT Analysis
Competition
Operations
Financial Outlook (financial predictors)
Strategies
Conclusion
Instructions:
Do not submit this assignment until after you have received feedback for Part 1 of the Strategic Plan from Week 4, in case any modifications are needed for the sections that are included within Part 1.
Paper must be written in 7th Edition APA format using headers, headings, in-text references, reference page, 1' margins (use provided template)
Make sure you use adequate, credible and reliable APA source citations to support your work.
This strategic plan will incorporate what you have learned over the past 7 weeks. It is the full version that includes all sections, including those you previously completed for Part 1 in Week 4. You can modify the content of the sections you previously completed for Part 1 based on any feedback you may have received for that assignment, as well as any additional insight you may have gained since that assignment.
This is to be a practical paper, so the focus should not be on theoretical aspects, but rather on aspects that are specific to your chosen company.
You may review the sample strategic plans shared in the resource section and use them as a guide in developing your strategic plan. Submittals of assignments/papers to previous courses are not accepted. Get professional assignment help from qualified experts—on time, every time.
Week 1(Organization selected in weekThe for-profit organization I previously worked for was Nike. Nike was founded in 1964 and is based in the surrounding region of Beaverton, Oregon.The four components of the balanced scorecard would apply as follows:
Financial Perspective: NIKE Incorporated has over $51 billion in revenue and is the largest supplier of athletic equipment, shoes and apparel. Customer Perspective: Nike consumers are continuously seeking athletic apparel due to Nikes creativity and modern innovation. Nike's sports equipment and sneakers are outstanding in terms of comfort, durability and performance. Internal Business Processes Perspective: Nike's internal strengths are its brand equity, Research & Development spending, and its digital platform. Threats include Under Armour, Puma, Reebok and Adidas.Learning and Growth Perspective: Nike has insisted that offering solutions, and not symbols, should be the target for sustainability in buying power. In addition, diversifying and expanding into categories such as digital fitness and health technology.