Prepare a report to the board outlining

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Reference no: EM133735305

Case Scenario: Fictious

During the last board meeting of Selfless Health, Sam Snide, the chair of the board finance committee, challenged the need for a marketing department. According to Sam, the flagship academic medical center has a strong enough reputation to attract patients.

He further stated that advertising by members of a profession is unseemly.

Question: The system CEO has asked you to prepare a report to the board outlining what role (beyond advertising) strategic marketing plays in a health system's operations.

Include considerations such aspects as corporate culture, population health, brand identity, service recognition, marketplace competition, technologies, other external marketplace factors, stakeholders impact, marketplace threats/opportunities, internal weaknesses/strengths, and/or organizational structure like the mission, vision, and values. Support your observations throughout your response with relevant citations and references.

Reference no: EM133735305

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