Prepare a memo to the board outlining what role

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Question: During the last board meeting of Selfless Health, Sam Snide, the chair of the board finance committee, challenged the need for a marketing department. According to Sam, the flagship academic medical center has a strong enough reputation to attract patients. He further stated that advertising by members of a profession is unseemly.

The system CEO has asked you to prepare a memo to the board outlining what role (beyond advertising) strategic marketing plays in a health system's operations. Include considerations such aspects as corporate culture, population health, brand identity, service recognition, marketplace competition, technologies, other external marketplace factors, stakeholders impact, marketplace threats/opportunities, internal weaknesses/strengths, and/or organizational structure like the mission, vision, and values. Support your observations throughout your response with relevant citations and references.

APA 7th Edition Formatting,

Minimum of five (4) scholarly and credible references must be from the last five years, unless the references are provided within the course content or considered seminal works.

Reference no: EM133635004

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