Prepare a marketing plan

Assignment Help Marketing Management
Reference no: EM13508

The aim of this assignment is to assess whether the learning outcomes of the module have been met.

After completing the module the student should be able to:

  • Integrate marketing decision making with organisational strategy.
  • Establish a broad base of marketing knowledge and the strategic implications.
  • Develop and implement marketing plans for a product or service.
  • Reflect an international perspective and the global context of decision making in marketing planning. 
  • Evaluate the appropriateness of e-business strategies.

Proctor and Gamble is an international company with a number of well-known brands. 
 
Prepare a Marketing Plan to address the needs of ONE of the options listed below: 
 
1)  The launch of a new brand or product development extension in a country or economic zone you are familiar with.

2)  The launch of a 'new brand extension' in a country or economic zone you are familiar with.

3)  The launch of existing brand within the current company portfolio into a country or economic zone where it currently does not exist.

Begin report with an External and Situational Analysis. Students should take account of the marks for each section and the marking criteria when writing their marketing plan.

Reference no: EM13508

Questions Cloud

What is the maximum displacement of the bridge deck : What is the maximum displacement of the bridge deck?
Determine the maximum total bending moment : Determine maximum total bending moment (static plus dynamic) of the beam under steady-state conditions.
Swot analysis recommendations and brainstorm : Prepare a Swot analysis recommendations of nutrisystem.
Case study on patient in the haematology laboratory : Write a case study which detailing a scenario of a patient being investigated in the Haematology laboratory.
Prepare a marketing plan : The aim of this assignment is to Prepare a Marketing Plan.
Implement a database of courses and students for a school : Implement a database of courses and students for a school.
Use a search tree to find the solution : Explain how will use a search tree to find the solution.
Write a prolog program using swi proglog : Write a Prolog program using swi proglog
Compute the speed of single-stage planetary gear train : Write a MATLAB function [speed] = planetary (N, emesh, first, last, arm) that computes the speed of a given link in a single-stage planetary gear train.

Reviews

Write a Review

 

Marketing Management Questions & Answers

  Report on individual research

Provide an executive summary of the individual research

  Describe the four p''s in marketing mix

Describe the Four P's in marketing mix - Using a company

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Analyse an organisational response to change

Demonstrate the use of analytical tools to monitor the progress and the effect of change

  Marketing intelligence

The purpose of this assignment is to enable the student to understand buyer behaviour, the purchase decision-making process, marketing research techniques for the development of marketing plans, assessment of different information and customer satisf..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Development and growth of amazon

Briefly trace the development and growth of Amazon from 1995 to the present through the application of corporate strategies - what kinds of strategies have these been

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing research project

Project that required to plan and strategize effectively. If you use your time efficiently. You are to create a report that analyzes marketing research conducted by you for any company.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd