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The aim of this assignment is to assess whether the learning outcomes of the module have been met.
After completing the module the student should be able to:
Proctor and Gamble is an international company with a number of well-known brands. Prepare a Marketing Plan to address the needs of ONE of the options listed below: 1) The launch of a new brand or product development extension in a country or economic zone you are familiar with.
2) The launch of a 'new brand extension' in a country or economic zone you are familiar with.
3) The launch of existing brand within the current company portfolio into a country or economic zone where it currently does not exist.
Begin report with an External and Situational Analysis. Students should take account of the marks for each section and the marking criteria when writing their marketing plan.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..
The purpose of this assignment is to enable the student to understand buyer behaviour, the purchase decision-making process, marketing research techniques for the development of marketing plans, assessment of different information and customer satisf..
Briefly trace the development and growth of Amazon from 1995 to the present through the application of corporate strategies - what kinds of strategies have these been
In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Provide an executive summary of the individual research
Demonstrate the use of analytical tools to monitor the progress and the effect of change
The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..
Evaluate sources of information, methods of collection and analysis suitable for international marketing. Critically compare and contrast strategies for export, international and transnational marketing.
Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
Promotion strategies of the one's own developed website
The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.
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