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Computation of Break even points.
East Publishing Company is doing an analysis of a proposed new finance textbook. Using the following data, answer (a) through (d).
Fixed Costs per Edition:
Development (reviews, class testing, etc.
18,000
Copyediting
5,000
Selling and Promotion
7,000
Typesetting
40,000
Total
70,000
Variable costs per copy:
Printing and Binding
4.20
Administrative costs
1.60
Salespeople's commission (2% of selling price)
0.60
Author's royalties (12% of selling price)
3.60
Bookstore discounts (20% of selling price)
6.00
16.00
Projected selling price
30.00
The company's marginal tax rate is 40%.
a) Determine the company's breakeven volume for this book:
1. In units
2. In dollar sales
b) Develop a breakeven chart for the textbook.
c) Determine the number of copies East must sell in order to earn an (operating) profit of $21,000 on this book.
d) Suppose East feels that $30 is too high a price to charge for the new finance textbook. It has examined the competitive market and determined that $24,000 would be a better selling price. What would the breakeven volume be at this new selling price?
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