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From our pricing material, analyze the willingness to pay (WTP) for potential customers of a TV delivery company. Note: MC is zero so your job is to maximize revenue.
WTP for Network TV WTP for Sports/Special Interest
Emma the Series Lover $15 $4
Sarah the Event Watcher $9 $12
A. Calculate total R if the products are priced separately.
B. Calculate total R if the products are bundled.
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