Portfolios probably has the most systematic risk

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1. Which one of the following portfolios probably has the most systematic risk?

A well diversified portfolio containing highly

A portfolio constructed to duplicate the overall market

A well diversified portfolio of utility stock

An income portfolio with a portfolio beta of .1

2. _______ refers to the process of evaluating and selecting the _______.

Media buying; media mix

Media planning; media mix

Advertising; media buy

Media mixing; media buy

Promotion planning; advertising mix

3. Variable costs change with

changes in target return pricing.

competitive parity.

changes in cross-price elasticity.

changes in fixed costs.

changes in the quantity being produced.

Reference no: EM132068580

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