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Porters Forces: Airline Industry
Porter's six forces are designed to facilitate the understanding of a company's position within an industry. It can outline every particular market, becoming a powerful tool to analyze and defend companies against its competitors, and even influencing the market in its favor. The strategy instructed by Dr. Porter helps evaluating and rating each competitive force in different strengths - high, medium, or low. The global commercial airline rivalry is extreme and major airlines compete closely for market share and growth. This competition transformed the concept of distance and it improved techniques, design, and service, pleasing passengers.
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