Policy will increase demand for electronic appliances

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Reference no: EM139029

Q. Recently one of the nation's largest consumer electronics retailers began a nationwide television advertising campaign kicking off its "Take It Home Today" program, which is designed to encourage electronics consumers to buy today rather than continue postponing a purchase hoping for a lower cost. For example, the "Take It Home Today" promotion guarantees buyers of new plasma TVs which they are entitled to get any sale cost the company might offer for the next 30 days.

a. Do you think such a policy will increase demand for electronic appliances? Explain.

b. Illustrate other reason could Explicate why this offered a program? Explain would you expect the other large electronics stores to match this program with one of their own? Why or why not?

Reference no: EM139029


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