Pizza over the past five decades

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Reference no: EM139268

Q. In 1958 the first Pizza Hut opened its doors back. It offered consumers one style of pizza: it's Original Thin Crust Pizza. Since its modest beginnings, Pizza Hut has established itself as the leader of the $25 billion industry of pizza. Nowadays, Pizza Hut offers five styles of pizza, including the Original Thin Crust Pizza, Pan Pizza and its Hand-Tossed Style. Elucidate why Pizza Hut has expanded its offerings of pizza over the past five decades and discuss the long-run profitability of such a strategy.

Reference no: EM139268

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