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Pharmaceutical company astra zeneca

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Reference no: EM131219861

Rewrite the given document.

The case is based on the pharmaceutical company Astra Zeneca.

INTRODUCTION

Our case is based on the pharmaceutical company Astra Zeneca. AstraZeneca is active worldwide and employs over 65,000 people in over 100 countries and is the second largest pharmaceutical company in the United Kingdom. AstraZeneca's medicines cover several fields including cardiovascular, gastrointestinal, infection, neuroscience, oncology and respiratory. In this case study, we will demonstrate that in reality AstraZeneca is a stable company and heading towards the right path but it is market value undervalued in aspects of Marketing/ Finance in comparison to its competitors. We shall investigate the true insight of why this company has been undervalued in these areas. Their strengths, weaknesses, threats, and opportunities and threats will be reviewed to gain insight of their plan for the future.

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Reference no: EM131219861

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