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Book- Product Design and Development By Karl T. Ulrich and Steven D. EppingerCHAPTER EIGHT-Concept SelectionExercises
1. How can the concept selection methods be used to benchmark or evaluate existing products? Perform such an evaluation for five automobiles you might consider purchasing.
2. Propose a set of selection criteria for the choice of a battery technology for use in a portable computer.
3. Perform concept screening for the four pencil holder concepts shown below. Assume the pencil holders are for a member of a product development team who is continually moving from site to site.
Thought Questions1. How might you use the concept selection method to decide whether to offer a single product to the marketplace or to offer several different product options?2. How might you use the method to determine which product features should be standard and which should be optional or add-ons?3. Can you imagine an interactive computer tool that would allow a large group (say, 20 or more people) to participate in the concept selection process? How might such a tool work?4. What could cause a situation in which a development team uses the concept selection method to agree on a concept that then results in commercial failure?
Attachment:- Example-Selection_Matrix.rar
Instructions: Complete the Concept Selection Matrix by bench marking five automobiles (or motorcycles, bicycles, etc.) for possible purchase. See example attached. Description - Complete the Concept Selection Matrix. Excel file is the main file.
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