Reference no: EM133284435
Step 1: Industry Analysis
Perform a Porter Five Forces analysis on the organization's industry and the focal company in particular.
The industry is the global industry. First, use the course materials to identify the five forces and what components make up each force. Then, perform an analysis of each force that clearly discusses the 'why and how' and concludes with the effect of the given force on the fortunes of the industry (industry profitability) and/or industry dynamics; that is, whether the effect of the force on the industry is weak/modest/average/moderate or strong/severe and also on the focal company.
Step 2: Competitive Analysis
Perform a Competitive Analysis using the focal company's closest three competitors plus the selected company. Explain why these companies are competitors. Analyze the competition's products and services, explaining features, value, targets, etc. What are the competition's strengths and weaknesses, and what is the market outlook for the competition?
Identify and discuss at least eight (8) key success factors (critical success factors). Each industry has different key success factors, so make sure the success factors fit the industry.
Develop a Competitor Profile Matrix (CPM). Explain how you developed the matrix and support the reasoning.
Step 3: Partial SWOT Analysis
A SWOT analysis is a tool used to assess the strengths and weaknesses (internal environment) and the opportunities and threats (external environment) of an organization. Make a partial SWOT analysis only completing an analysis on the OT (Opportunities and Threats). The information presented is not based on beliefs but fact-based, data-driven information. The items used in the OT are factors that are affecting or might affect the focal company or those companies within the identified industry.
Develop an OT table using research to identify at least five (5) opportunities and five (5) threats that influence the industry and the focal company. Make sure to cite the elements within the table.
Perform an OT analysis (separate from the SWOT table).
NOTE: A matrix is a table. It is not an analysis.
Step 4: External Factor Evaluation (EFE) Analysis
The External Factor Evaluation (EFE) matrix will allow you to use the industry analysis and the competitive analysis to assess whether the focal company can effectively take advantage of existing opportunities while minimizing the identified external threats that will help you formulate new strategies and policies. Use the opportunities and threats from the OT analysis.
Using the information gathered for the OT analysis, develop an EFE matrix using five (5) opportunities and five (5) threats. Discuss how you developed the EFE matrix and the outcome. Make sure to support reasoning.
Step 5: Conclusion
The Conclusion is intended to emphasize the purpose/significance of the analysis, emphasize the significance/consequence of findings, and indicate the wider applications derived from the main points of the project's requirements. Conclude with the findings of the external environment analysis.