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Pay-per-click advertising model used by Google Ads

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Reference no: EM133313607

Questions

1. In the pay-per-click advertising model used by Google Ads

Advertisers have to pay for their ads to show up in the sponsored sections of search results

Advertisers have to pay when searchers decide to click through to their websites

Advertisers have to pay monthly fees to show up in sponsored sections of search results

None of the above

2. Which of the following would help a company meet an objective for increasing customer loyalty?

Posting content on Pinterest that gives customers ideas for ways to use the company's product

Posting content on Pinterest that informs customers of other products the company offers

Posting an arresting image on Instagram with a creative caption that creates a positive customer interaction

All of the above

3. True or False: Email addresses should be obtained directly from consumers along with their permission to email them promotional messages.

4. Many sites have been penalized for automating the creation of what kinds of links?

Editorial links

Manual links

Manufactured links

Both A and B

5. True or False: The most important step in conducting good search engine advertising is to select which searches to target for ad exposure.

6. Which is a correct procedural step for a webpage to render on a user's browser?

An information request is sent to an IP address

A URL converts to an IP address

A browser sends data from stored cookies

All of the above

7. A page that is seen after one clicks on an ad is called a

Marketing page

Home page

Leader page

Landing page

Reference no: EM133313607

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