Particularly those coming from middle-class families

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Reference no: EM134040046

Question

Currently, the targeted market identified by Baik Sos Salsa consists of individuals with high incomes, particularly those coming from middle-class families. In Malaysia, there are a variety of factors that determine the demand for Baik Sos cooking sauces, one of them being a category of individuals from middle and upper-income classes having shown great interest in world cousins favoring the typical taste of the original Salsa. The Baik Sos range of Salsas, for instance, has a distinct flavor made out of quality ingredients that are loved by a whopping majority of the middle-class families in Kuala Lumpur, the capital city of Malaysia (Salsa by Baik Sos). In this sense, I agree with TM's choice because a whopping majority of the middle-class families in the Kuala Lumpur region have shown great interest in Baik Sos Salsa as they prefer it more than the traditional condiments.

Reference no: EM134040046

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