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What is a marketing plan?
A marketing plan is a report that outlines your marketing strategy for the coming year, quarter or month.
Typically, a marketing plan will include:
An overview of your business's marketing and advertising goals
A description of your business's current marketing position
A timeline of when tasks within your strategy will be completed
Key performance indicators you will be tracking
A description of your business's target market and customer needs
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Al Rawabi is a leading dairy and juice company in the Middle East with operational expanse in Oman, Qatar and UAE and the potential to embark on international expansion with adaptive business strategies and performance driven marketing plans. The current report focuses on an environmental analysis of Al Rawabi’s competitiveness in the market and evaluates company's growth strategies with careful implementation of SWOT and 4P evaluation methods.
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