Obtain unique before expanding to larger audience

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Please respond to the question below… Latest Acquisition and big move to NY City; Barstool acquires Old Sports Row; Acquisition of old Sports Row

Is it important to a company to obtain a unique following before expanding to a larger audience?

What makes more sense, to try and cast your net wide initially early on or maybe to go after that unique following first and then expand your reach?

Reference no: EM131239166

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Obtain unique before expanding to larger audience : Is it important to a company to obtain a unique following before expanding to a larger audience? What makes more sense, to try and cast your net wide initially early on or maybe to go after that unique following first and then expand your reach?

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