Objective-driven structure

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Pay attention to business and economic news, and relate it to course content. Whenever you catch a bit of business or economic news, figure out how it relates to what you're learning in the course. If you read about a store closing, for instance, think about the possible reasons, from broader shifts in the economy to specific issues that affected the company. As the store's owner or manager, could you have done anything to prevent its closure?

Objective-driven structure. Each chapter is divided into seven sections, each with its own learning objective and checkpoint. The first six sections focus on various fundamentals of business, and the seventh is a special section that explores the digital transformation that is reshaping virtually every aspect of business today. Each section functions as a self-contained "mini" chapter, so you can study it on its own, without getting overwhelmed by the entire chapter all at once.

Learning objectives. The learning objectives at the beginning of the chapter give you an idea of what you'll be studying. Each objective is tied to a major section heading, so it's easy to navigate through the chapter to study specific sections.

Checkpoints. The checkpoints are a major feature to help you confirm what you've learned. Read the Summary to get a quick rundown on the learning objective, then ponder the Critical Thinking and It's Your Business questions to strengthen your understanding. If you need a quick refresher on any chapter, simply browse the checkpoints for a reminder of important concepts and key terms.

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Reference no: EM133232416

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