Nvestigate the market potential of introducing an ecommerce

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Reference no: EM132337666

Business Skills for E commerce

Assessment Title : E E-commerce Consultancy

Assignment Brief

MyToys (Pvt) Ltd. is a Toy company which started its functions in early 2015. They sell variety of toys for children of all ages. Currently they are operating in Colombo and have branches in Bambalapitiya, Nugegoda and Dehiwale. They are looking forward to expand their operations in different regions in the country and their long-term business goal is to step into regions around Asia in order to build their customer base and reputation over time.

To accomplish their goal, the management of MyToys is thinking of introducing an online platform where they could publish all their product information and make available the information to customers at all times to attract a huge customer base. But there is an issue in that they lack technological resources and staff to help them in the process and they are not very confident whether they will be able to achieve  their target. They wish to hire an Ecommerce consultant to advise them and help them on this matter.

Assume that you have been hired by MyToys as their Ecommerce consultant and prepare a documentation based on the tasks given below

Chapter 1 – Organization Profile

1.1 Assess core business functions of MyToys (Pvt.) Ltd. making assumptions where it is necessary.

1.2 Identify the stakeholders involved in the operations of an organization such as MyToys and by using a suitable tool, evaluate the organisation’s business aims in relation to their stakeholders.

2.1 Analyse the impact of introducing Ecommerce to MyToys by analyzing the benefits and negative impacts it would have both on the customers and the business.

2.2 Discuss the global impact of e-Commerce on the society by taking different examples with appropriate references.

3.1. Investigate the market potential of introducing an ECommerce solution to an organization such as MyToys.

3.2. Currently there are different types of e-commerce systems in use. Evaluate eCommerce systems which are being used by organisations in current context. You are encouraged to provide screen shots to support your answer.

4.1.Though it would generate revenue, implementing e-commerce solutions would require substantial investment. Evaluate the overall financial implications of implementing an e-commerce solution for an organization such as MyToys.

4.2.Based on the above justification on the market potential and the varieties of ecommerce solutions available in the world of e-commerce solutions design an e commerce solution for MyToys that would support the achievement their business goals.

4.3. Taking into consideration the security issues and applicable legislations, evaluate the suitability of the proposed e-commerce solution for an organization such as MyToys.

Reference no: EM132337666

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